Instinct had a key role in the success of two of China’s biggest box office hits, Wold Totem and Operation Mekong. With a combined total of over 1.8 Billion RMB it is clear Chinese audiences responded to the performance of the animal actors.
Instinct’s own documentary about their work with wolves titled ‘Wolves Unleashed’ earned a rating of 8.3 on DouBan.com and also screened on China’s CCTV. The companion book can also be found online. Instinct is the only Western animal training company to make an investment and commitment towards the Chinese film market. Instinct recently opened a Chinese branch called INSTINCT “本灵” and is welcoming new clients and projects.